Collaboration with Customers Drives Chroma Technology
In a recent magazine interview, Chroma Technology CEO Newell Lessell shares how customer collaboration drives Chroma — helping them create precision optical filters tailored to the customer’s exact needs without unnecessary costs.
Here are some excerpts from the interview:
“Capability development needs to be informed by market need,” says Lessell. “Many of the insights that have driven our process development can be traced to conversations with our customers. Our job is to understand the customer’s application, what they’re trying to accomplish, the implications for filter performance, and then work with our engineering and production teams to deliver the solution to meet the customer’s needs.” The process to develop an optimal solution is often iterative and can take some time but getting it right is well worth the effort according to Lessell. “The challenges are really interesting and a well-crafted solution can help our customers differentiate their product, which is incredibly important,” he says.
Chroma Technology does a lot of custom work, as a customized filter is often the best solution, but custom does not have to mean expensive. A design that has been optimized for a specific application is often more efficient than an ‘off-the-shelf’ filter and Chroma Technology has a database of more than 20,000 designs to build on in creating tailored solutions that can be produced at a competitive price. “I want us to be competitive – there are some markets where that is more of a challenge, of course – but those challenges can force us to explore our capabilities and that’s a positive thing,” Lessell says.
Read the full interview, “How Chroma Technology has put customer dialogue at the core of its offering.”
About Chroma Technology
Chroma Technology is a leading manufacturer and OEM supplier of high performance optical filters used in a wide range of applications, including health care, biomedical research, remote sensing, machine vision, and aerospace. Chroma offers an extensive selection of optical filter sets and filter accessories, as well as custom solutions tailored to customer-specific needs.
For more information or a quotation for this or other Chroma products, contact IL Photonics.